Philip Morris: Worlds largest tobacco company says it could stop selling

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Philip Morris International, the world’s largest international tobacco company, could eventually stop selling cigarettes, said its chief executive, Andre Calantzopoulos on Wednesday.

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He disclosed this to newsmen at the launch of its alternative product IQOS in the UK market.

He said, “The company’s IQOS smokeless cigarette is already on sale in over a dozen markets including Japan, Switzerland and Italy.

“IQOS smokeless cigarette heats tobacco enough to produce a vapour without burning it and much less harmful than cigarettes.

“I believe there will come a moment in time where I would say we have sufficient adoption of these alternative products to start envisaging, together with governments, a phase-out period for cigarettes.

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“I hope this time will come soon.”

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