English contains so many confusing words and punctuation marks you’d be forgiven for imagining some diabolical grammarian put them there to torture us. You’d be wrong, but it’s a reasonable assumption. One confusing pair that unites tricky words with slippery punctuation is its and it’s. This confusion is exacerbated by the fact that its is one of the top 100 most frequently used words in English. It appears all the time—giving us oodles of opportunities for error.
That’s right: its vs. […]