• MTN, Etisalat, Peak milk listed among most influential brands

    MTN, Etisalat, Peak milk listed among most influential brands

    A global brands and marketing research firm, Ipsos Marketing, has listed MTN, Milo, Close-Up,  Coca Cola, Peak Milk, Indomie, Etisalat, Bournvita, Omo and Maltina as top ten most influential out of 100 brands in Nigeria.

    According to Ipsos, the brands were selected based on marketing survey carried out on 1000 Nigerians to assess 100 brands based on various marketing parameters such as Influence, trustworthiness, leading edge and corporate citizenship.

    However, during the survey which was administered on consumers in Lagos, Kano, Rivers, […]